FED BY ABEL & COLE

Organic interfaces. Delivered quickly.

FED By Abel And Cole

Getting London Fed.

Fed’s Web App has the peckish in mind. A quick and effective ecommerce platform developed, built and live before your daily dose of sustenance arrives.

In a fast-moving project with sustainability at its core, we worked in collaboration to make their organic office concept a well Fed reality.

  • 260+ Organic Products
  • 1 Seamless Experience
  • Many Well Fed Londoners

Tasty design.

Fed’s organic goodness brings people together, and that’s the approach we took to designing their user interface. Working in partnership with external teams and applying their existing branding and wireframes, we created a 100% friendly interface that gets you fed.

The custom dashboard processes order information intuitively; by week, regularity and order status, so Fed’s team can focus on getting delicious food and drinks across the city.

Using Zeplin, a lean design tool, our handover process was systematic and efficient. We could provide grouped pages with the correct breakpoints and CSS information, meaning a seamless transition from design to development.

A web design mockup of Fed by Abel and Cole ecommerce platform pages on mobile built on Umbraco by Cogworks Umbraco Gold Partner Agency London

Sustainable solutions.

By developing new features as well as streamlining existing functions, we were able to deliver a functional online shop fast. Our custom API means that Fed’s team can work with super synchronised systems and ensure a smooth journey for their hungry users.

With a side of Merchello, an ecommerce plugin for Umbraco, in just a few weeks we developed a sustainable ecommerce platform that will keep up as their b-corp business blooms.

A web design mockup of Fed by Abel and Cole ecommerce platform pages demonstrating the shopping user experience on mobile built on Umbraco by Cogworks Umbraco Gold Partner Agency London

Delivered quickly.

Our developers worked with Fed to produce a made-to-order experience that ultimately could be handed back to them, with technical features in place that would always deliver.

The Fed Web App doesn’t just deliver organic goodness to offices across the city, it provides an on-brand and sustainable product ideal for getting Abel & Cole’s growing venture off the ground.

Ready to collaborate ?

Get in touch to see how we can transform your digital presence.